Adventure Food, powered by Hans van der Meulen

It was my interest in nutrition and my experience of expeditions which prompted me to put my heart and soul into Adventure Food. I learned the hard way, from first hand experience, about nutritional requirements in such extreme conditions, and I make constant use of this knowledge to make the range the best it can possibly be. You don’t realise how important nutrition is until you find yourself on a 70-day trek to the North Pole (the first Dutch expedition to the North Pole, in 1997) or climbing an 8000m-high mountain (the first Dutch person to climb Mount Everest without additional oxygen, in 2002). I realise like no other that nutritional value, taste and ease of use are crucial to completing such challenges. And now ‘everyday’ sportsmen and women can profit from this knowledge too by choosing Adventure Food!